As a Paid Media, PPC, and SEO Specialist at INFUSE, you will play a pivotal role in driving our digital marketing initiatives to the next level. You will be responsible for managing and optimizing our paid advertising campaigns, researching and implementing SEO strategies, and overseeing website optimization efforts. Your primary goal will be to enhance our online presence, increase traffic, and drive conversions.

If you are a spunky, energetic, and driven professional with solid digital marketing chops, we would like to meet you!

Key Responsibilities:

60% SEO

• Conduct keyword research to identify high-impact SEO opportunities
• Develop and execute on-page and off-page SEO strategies to improve organic search rankings
• Regularly monitor website performance using SEO tools and analytics to track progress
• Implement technical SEO enhancements to improve site crawlability and indexability
• Collaborate with the web development team to identify and implement website optimization opportunities
• Ensure website content is properly structured and optimized for search engines
• Perform regular audits to identify and resolve technical SEO issues
• Manage cross-links and guest post opportunities
• Collaborate with the content team to ensure our content and thought leadership are optimized for SEO

20% Paid Media

• Develop and execute paid media strategies across platforms such as Google Ads and LinkedIn advertising
• Create and manage PPC campaigns, including keyword research, bid management, and A/B testing
• Monitor campaign performance, analyze data, and make data-driven decisions to improve ROI

20% Analytics and Reporting

• Provide regular reports and insights on the performance of paid media and SEO campaigns
• Utilize Google Analytics, SEMRush, HubSpot, and other analytics tools to track KPIs and make data-driven recommendations for improvement

Qualifications:

• Proven experience in paid media and PPC campaign management in a B2B environment
• Strong SEO background with a track record of improving international organic search performance
• Proficiency in HTML and WordPress, and experience with website optimization
• Google Ads and Google Analytics certification is a plus
• Expert knowledge of SEO tools such as Moz, SEMrush, or Ahrefs
• Excellent analytical and problem-solving skills
• Strong attention to detail and a results-driven mindset
• Ability to work independently and manage multiple projects simultaneously